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Bruce Potter
Print and Online Successes
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This guide to the Culpeper community was produced by our group in partnership with the Culpeper Chamber of Commerce and distributed to businesses, visitors and newcomers to the community.The Guide to Northern Virginia was published in cooperation with the Quantico-Belvoir Regional Business Alliance and distributed to military employees whose jobs were being moved to the area. PW Business is a business-to-business magazine created in partnership with the Prince William Chamber. It is mailed to 9,000 business owners in the community. This was the official program for the sesquicentennial of the First Battle of Manassas/Bull Run, in July 2011. Our group published 50,000 copies in parternship with the local Convention and Visitors Bureau, and they were sold at the event.We printed 125,000 copies of this map of events commemorating the 150th anniversary of the First Battle of Bull Run/Manassas and sold coupons on the bottom of the map. This was part of our parternship with the CVB.This special section, produced in partnership with the local CVB, was distributed to more than 400,000 readers of Media General's newspapers, from Virginia to Alabama, making it one of the company's largest products. Among the special sections we revamped or created was a Holiday Gift Guide to showcase local merchants in a glossy, easy-to-read format. Our annual calendar, distributed to readers and at many area businesses, showcased the outstanding work of our photographers. Ads were sold around the calendar pages. In late 2008, we consolidated the Potomac News and the Manassas Journal Messenger into one newspaper for our entire community - the News & Messenger. President Barack Obama's inauguration in January 2009 gave us a chance to showcase the combined product with a special "Extra" edition.
DIGITAL ACCOMPLISHMENTS

- Tripled unique visitors and doubled page views to www.insidenova.com.

- Created Facebook page that has more fans than any of our company's other newspapers.

- Coordinated successful sales and content partnerships with Yahoo!, Monster, Groupon and others.

- Launched e-edition and mobile apps.

- Project manager for award-winning internal online tools to allow sharing of news articles, photos, graphics and story budgets.

Connect with me: 
- PW Business received a second-place award in the Inland Press Association's 2011 Newspaper Business Development contest.
- The event program for the 150th commemoration of the First Battle of Bull Run received a bronze award in the International Festivals and Events Association's 2011 Pinnacle Awards competition.